Product Marketing Manager

About Sunwave

Sunwave is the first fully AI-native platform built for behavioral health. Born from the merger of Sunwave and Lightning Step, we bring EHR, CRM, and RCM into one system, so the people running treatment programs spend less time wrestling with software and more time with the people they’re caring for.

We’re the first behavioral health platform certified under ISO 42001 for our AI product, SIA (Sunwave Intelligent Assistant) — AI that supports clinicians’ judgment, not one that replaces it. Our new unified brand launched in May 2026, and we’re growing fast: a new-logo motion built around two distinct provider communities, and a customer growth team standing up retention, expansion, and advocacy from scratch. This role sits right at the center of both.

The Role

We’re hiring a Product Marketing Manager to help us say clearly, in plain language, what Sunwave actually does for the people who use it — so buyers understand it, sales teams can talk about it with confidence, and customers feel good about the platform they’ve invested in. You’ll work closely with product, sales, customer success, and our executive team. When someone needs to explain a feature, or position against a competitor, you’re the person they come to.

This is a build-it-yourself role. Sunwave and Lightning Step came together recently, and we’re a PE-backed company still figuring out how this function should work day to day. You won’t be stepping into an established playbook — you’ll be writing it.

What You'll Own

Sales Enablement & Competitive Positioning

Build and maintain battlecards for the providers we compete with most, grounded in what's actually happened in real deals, not a feature-by-feature checklist
Give our AEs, SDR, and SEs the objection handlers, discovery guides, and one-pagers they need for each of the communities we serve, from PE-backed enterprise networks to independent SUD operators
Work with sales leadership on win/loss reviews and turn what you learn into sharper, more honest messagingr

Product Launch & Messaging

Lead the go-to-market for new releases covering internal alignment, external announcements, and copy for every channel
Take what's on the product roadmap and translate it into language that speaks to the person using it
Keep our positioning and message pillars current as the market and the platform evolve

Customer Communications

Customer Insight & Validation

Ground every piece of messaging in what customers have actually said and done, not in what we assume they care about
Work with Customer Success and Sales to pull real buyer language out of call recordings and survey data
When feedback is weak or the question was leading, say so before it becomes a talking point

What We're Looking For

4–7 years in product marketing, ideally in B2B SaaS and healthcare, health tech, or another regulated industry
Experience building sales enablement — battlecards, objection handlers, discovery guides — that sales teams actually pick up and use
Strong writing, comfortable moving between a one-line objection handler and a narrative for the board
Comfort with ambiguity. This is a newly merged company still building its process, not a mature PMM org with an existing playbook
A track record of translating technical or clinical capability into language that speaks to the person using it, without flattening it into generic "streamline your operations" copy
A healthy skepticism toward feedback that hasn't been tested. You ask "how do we know this?" before you build messaging on it

Nice to have

Sunwave is an equal opportunity employer, building a team that reflects the communities and the people we serve across the full continuum of care.

Open Positions

We’d love to learn more about you. Check out our open positions by clicking the link below! Thank you for your interest in Sunwave.