In a recent survey, 68% of providers reported that current staffing shortages are impacting their ability to take on more patients. With staff burnout rates at an all-time high, new patients must be positioned for success in your program. Finding and converting a patient who is more likely to be successful and more likely to engage drives greater satisfaction and optimized reimbursement. But how do you find and convert these ‘best-fit’ patients, and how do you manage the complex data and tracking required to know what is working (and what isn’t)?
During this webinar, Glenn Hadley, Senior Vice President of Strategy for Dreamscape Marketing, and Wayne Johnson, Vice President of Special Operations for Sunwave Health present how to target and attract best-fit patients, the tools and processes every treatment center must invest in to convert interest into engagement, and the key measures that help track and optimize investment.
By the end of the session, you will be able to:
- Define ‘best-fit’ patient and list the primary levers that contribute to a patient’s fitness for a treatment program
- Describe the fundamentals of market-based outreach, including lead sources, campaign activities, goals, and performance expectations
- Define the total cost of patient acquisition and the significant levers that impact patient acquisition cost
- Apply a process to drive visibility into marketing ROI over the complete patient journey
(Originally Recorded December 2022)
