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Marketing Operations Manager

We're Building Something That Matters

Sunwave is the first fully AI-native platform purpose-built for behavioral health. Born from the merger of Sunwave Health and Lightning Step Technologies, we bring together EMR, CRM, and RCM into one system — so providers spend less time managing software and more time supporting people.

More than 3,000 facilities trust us to run their clinical, billing, and admissions operations. Every one of them is on the front lines of a mental health crisis that isn’t slowing down. We take that seriously.

Job Overview

We are seeking a HubSpot-focused Marketing Operations Manager to build, optimize, and scale our revenue infrastructure. In this role, you will own our HubSpot architecture to drive lead acquisition, ensure compliant data management, and provide deep analytics. You will bridge the gap between marketing strategy, sales execution, and technical implementation.

The right person for this role notices when something’s off before anyone else does. They fix it, document it, and move on. If that sounds like you, keep reading.

This role is part of our Marketing team reporting to the VP of Marketing.

Job Responsibilities

Own the HubSpot marketing instance day-to-day

  • Keep workflows, lifecycle stages, contact properties, lead scoring, and campaign tracking running cleanly
  • Monitor attribution reports and full-funnel dashboards; troubleshoot and fix data issues as they surface
  • Maintain UTM hygiene across all active channels — Google Ads, LinkedIn, Meta, ZoomInfo email — so the numbers we report are numbers we trust

Support every campaign that goes out the door

  • Set up lead routing, enrollment triggers, follow-up sequences, and SDR handoffs for new campaigns
  • Own the launch checklist for every new channel test — tracking confirmation, HubSpot configuration, post-event sequences
  • Make sure new initiatives (LinkedIn ABM, Meta, conference activations) are instrumented correctly from day one

Keep the team organized and moving

  • Maintain our Monday.com board for the new logo and customer growth motions and keep it current as priorities shift
  • Document processes as we build them — SOPs, campaign checklists, launch workflows
  • Flag gaps in the existing system when you see them; bring a recommendation, not just a problem

Job Requirements & Qualifications

You'll need:

  • 1–3 years working in HubSpot with real configuration responsibility — workflows, lists, lifecycle stages, campaign tracking
  • Comfort reading attribution reports and understanding how marketing activity connects to pipeline
  • Attention to detail and a drive to fix things at the source, not work around them
  • The ability to stay organized and communicate clearly when things are moving fast

Nice to have:

  • Exposure to ABM campaigns or SDR/marketing alignment
  • Familiarity with ZoomInfo, LinkedIn Campaign Manager, or Google Ads
  • Any background in healthcare technology or a regulated industry
  • Experience with reporting tools like Looker or Tableau

Work Environment

This position is fully remote and requires the worker to have a dedicated work space in their home during core business hours.

Travel may be required at a frequency of less than 10%.

 

Sunwave is an equal opportunity employer. We believe the best teams reflect the communities we serve — and we’re committed to building one.

Open Positions

We’d love to learn more about you. Check out our open positions by clicking the link below! Thank you for your interest in Sunwave.
View Open Positions